With streaming services such as Netflix on the rise, and after witnessing the death of Blockbuster, how long will it be before movie theaters also become just a thing of the past? The trend seems to be moving more and more towards internet streaming services, and with those services starting to create their own, original content, people are becoming more reluctant to leave the comfort of their own homes for entertainment. The following link takes you to an article from Business Insider, showing the decline in movie theater admissions from 2006-2015: http://www.businessinsider.com/movie-theater-attendance-is-declining-as-cord-cutting-becomes-more-popular-2016-9
With 86.7 million people subscribed to Netflix more people might be staying in rather than going out (http://expandedramblings.com/index.php/netflix_statistics-facts/ ). In times of poor economic conditions, it would not be surprising that people are choosing to save money and watch movies at home rather than spend money on expensive tickets and popcorn. Even more endangering to movie theaters is “binge-watching” in which people become addicted to their favorite TV shows. Since companies like Netflix and Hulu are relatively new, one should expect there to be an even greater impact on the consumer behavior of current and coming generations.
Another article from Pew Research Center said that “Three-quarters of all adults say they would prefer watching movies at home rather than in a theater..”. (http://www.pewsocialtrends.org/2006/05/16/increasingly-americans-prefer-going-to-the-movies-at-home/). That article was published in May of 2006. There are, however, things that movie theaters are doing to try to draw in more audience members and drive ticket sales. Here in Lincoln, Nebraska, Marcus Theaters offers a $5 movie night on Tuesday nights for any movie. Some of the theaters have also had electric reclining chairs installed to make the movie watching experience that much more comfortable. They have even begun to merge movie night with a dinner experience allowing people to go to a their all night long. But will promotional deals, expensive comfortable seats, and a dining experience be enough to keep movie theaters alive for the years to come? The following are numbers taken from the NATO (National Association of Theater Owners) website, showing the numbers of U.S. cinema sites in the United States:
We can see that since 1995, there has been a drop of close to 2000 indoor cinema sites. The numbers do show, however, that the number of indoor sites have increased from 2013 to 2015. This tells us while the overall trend has been a decline, that there is still a market of movie-goers, and that theaters are still able to open and make money.
In conclusion, movie and movie theater lovers don’t have anything to worry about for the time being. Theaters will still be around for the foreseeable future to enjoy giant screens and surround sound speakers for the full movie experience. As long as the movie industry keeps making the films that people love, die-hard fans will still line up for tickets for years to come.
Movie theater attendance is declining as cord cutting becomes more popular. (2016, September 07). Retrieved November 04, 2016, from http://www.businessinsider.com/movie-theater-attendance-is-declining-as-cord-cutting-becomes-more-popular-2016-9
Increasingly, Americans Prefer Going to the Movies at Home. (2006, May 16). Retrieved November 04, 2016, from http://www.pewsocialtrends.org/2006/05/16/increasingly-americans-prefer-going-to-the-movies-at-home/
Number of U.S. Cinema Sites. (n.d.). Retrieved November 04, 2016, from http://www.natoonline.org/data/us-cinema-sites/